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Client: Multiplayer eSports & gaming startup
Project: UI/UX design for web & mobile
Duration: 8 weeks
Tools: Figma, Adobe XD, Miro, Unity (UI handoff), Google Analytics
The client was launching a real-time gaming platform for competitive multiplayer tournaments and casual play. While the game engine was solid, early user feedback pointed to poor navigation, confusing lobby interactions, and low player retention post-onboarding.
The client needed an interface that matched the energy of competitive gaming — smooth, fast, and fun — without compromising clarity or performance.
Our Approach
We kicked off with player persona mapping — from casual gamers to pro eSports players. Using competitive benchmarking (e.g., Twitch, Discord, Steam), we redesigned the entire UI/UX with an immersive, game-inspired look. Key focus areas were speed, accessibility, and a community-driven layout.
UX Strategy Highlights
UI Design Highlights:
Post-launch, the platform saw a 33% increase in daily active users (DAU) and a 45% jump in match participation. Onboarding drop-off fell by 60%, and player engagement soared with the new reward UI. The sleek, interactive interface turned first-time players into loyal users — and created the foundation for a growing community.
Client Feedback
“The new UI feels like part of the game — not a layer on top. Our users love it, and we’re finally getting the engagement we envisioned.”
— Co-founder, Gaming Platform