Helped a European CPG Brand Boost Sales, Cut Waste, and Personalize Customer Experience with Advanced Analytics

Industry: Consumer Packaged Goods 
Region: Western Europe
Markets: Germany, France, Netherlands
Retail Presence: Online + 3,000+ outlets
Annual Revenue: €100M+

 

As a growing CPG brand in sustainable feminine hygiene, the client faced challenges across marketing, supply chain, and customer experience. ROI was unclear, inventory forecasts were off, and generic messaging led to low engagement.

High returns from subscription kits highlighted the need for personalization. To scale effectively, they needed a unified, data-driven strategy.

Marketing Mix Modeling (MMM)
Multi-Touch Attribution (MTA)
Supply Chain Analytics
Personalization & Recommendation Engine

Through smarter budget allocation and predictive analytics, the client improved marketing ROI by 27% without increasing spend and cut supply chain waste by 31%. Tools like BigQuery, Looker, Python (XGBoost, Prophet), and integrations with Shopify, Segment, and Meta Ads powered these results with real-time, actionable insights.