Fast-growing skincare brand focused on natural and cruelty-free products for women.
Client: Women’s Skincare Brand
Location: Sydney, Australia
Industry: Beauty & Personal Care (DTC)
Engagement: Digital transformation, brand revamp.
Duration: 6 months
Experiencing stalled growth despite strong word-of-mouth traction. The brand had a loyal offline customer base but struggled with online engagement, low website conversions, and unclear digital marketing ROI.
Brand & Web Transformation:
Marketing & Analytics:
eCommerce growth
UI/UX Design
The transformation delivered measurable growth across all key areas. Within just three months, Client saw a 52% increase in eCommerce conversion rates and tripled their online revenue. Mobile sales surged to account for 67% of total purchases, thanks to the optimized mobile experience.
The new branding and influencer collaborations helped grow their Instagram following to over 15,000 engaged users, while automated email flows boosted repeat purchases by 34%..
Client Testimonial
“We finally feel like a digital-first brand. The transformation brought us closer to our customers and gave us the tools to scale with confidence.”
— Co-Founder, NaturalGlow